(Hay - key - ah)
v. To seek
n. Resilient, unique and diverse Australian native
ABOUT HAKEA
Consulting Service
A revenue management consulting firm focused on delivering strategic and analytically advanced revenue and pricing recommendations to step change profit growth. We work with clients who are on a revenue management journey to develop the right capability, organisational structure, processes and tools.
Revenue management strategy recommendations
Revenue growth analytics
Capability design & tangible outputs
Product & Partnership
Implementation of machine learning revenue management applications
On-going consultation and partnership model
Product development
On-going consulting / gig economy outsource
OUR SERVICES
Strategy
Set the price
REVENUE GROWTH STRATEGY
Diagnostic on where and how to play revenue growth management strategies.
Development of portfolio and customer forward revenue plans, analysing the trade-offs between volume, price, mix and new product development.
Design of a pricing and revenue framework that best communicates value to consumers and customers.
BRAND & PACK PRICING ARCHITECTURE
Development of brand and product price strategies which includes; target market price point, competitor indexation, pack laddering, promotional strategy and occasion price mapping.
Execution
Get the price
PROMOTION OPTIMISATION
Optimisation of forward promotional plans with key accounts, incorporating brand and portfolio ideal price depths, frequencies, seasonality / key selling week promos, in-store and advertised execution and promotional mechanics (e.g. 2 for).
Use of machine learning to test key brand and pack scenario price and volume trade-offs.
CUSTOMER INVESTMENT
Recommendation of multi-channel pricing and profitability strategy that factors in cost-to-serve, competitive environment, customer/consumer demand profile and customer purchasing behavior and relationship opportunity.
Design of a channel and customer pricing framework including pricing rate cards, trading terms negotiation strategy and investment structure.
Enablers
Make it sustainable
CAPABILITY AND ORG. DESIGN
Clear revenue growth management operating model and governance
structure recommendations and design.Define the right organisational construct and balance between central vs market.
Organisational design and ways of working to institutionalize best practices.
VISUALISATION
Advanced visualisation and dashboard models used to identify outliers and under-performance quickly as well as to update executive leadership and manage account performance.
PROCESS & OPERATING DESIGN
Development of an end-to-end revenue management strategy and process.
Forward planning simplification.
Governance and performance management framework to ensure execution of strategy.
Why Us
“Our aim is to focus your time on decision making, by
providing the most relevant information, analytics and AI tools”
Experience:
As senior leaders, we’ve been in your shoes driving corporate strategy, delivering revenue management and cost savings benefits.
Flexibility:
We pride ourselves on developing a consulting and partnership relationship that best suits your organization.
Simple and Practical:
We understand pricing is about consumer behavior and customer buy-in… not just elasticity models. We develop tangible outputs that drive action.
The bottom line:
We are here to get it right and help you win.
Who we are: Company Directors
Craig Dick
Head of Consulting
10+ years experience in leading Revenue Management and Commercial Finance teams
5+ years experience in strategy consulting
Implementation of new Revenue Management teams, pricing and customer investment strategy development and process design
Led several category revenue growth projects implementing +$150M p.a. in profit growth
Manmohan Gosada
Head of Product and Analytics
Over 15 years of experience in data science and technology
Extensive experience in machine-learning technology
Industry experience in FMCG, Banking, Automotive and IT
Data visualisation and cloud technology expert