Product & Partnership
Forward Planning
TP-FORECAST
Forward promotional planning tool used by key account teams. Includes customer profit reports and claims management support.
Machine Learning / AI Apps
PROMO BOOST
An AI-based prediction model that designs optimal promotional plans based on the specified supplier and buyer targets across all products in the portfolio.
C-INVEST
An app that integrates with a client’s customer data to develop a comprehensive customer price and investment strategy framework and recommendation.
Visualization and Analytics
VISUAL-REV
All components of a comprehensive revenue strategy supported by analytic and reporting visualisations.
APPLICATION
How we deliver on a Revenue Growth Management strategy via our 4 trade mark platforms
TP-FORECAST
PROMO BOOST
C-INVEST
VISUAL-REV
TP-FORECAST
✔ Plan and optimise a forward promotional strategy across all accounts
✔ Linked to the strategic pricing architecture strategy
✔ Comprehensive outputs of own and customer financials and scenario analysis
✔ Links with PROMO BOOST app to incorporate an optimal forward promotional plan
✔ Integrates with current ERP and Trade promotions management systems
✔ Outputs designed for forward demand planning / S&OP and claims management
✔ Automated approach to actualising historical data
PROMO BOOST
✔ Development of optimal promotional plans, incorporating ideal price depth, frequency and week by week slotting
✔ Pack price laddering recommendations
✔ Product clustering and cross-product elasticity
✔ Promotional mechanic recommendations
✔ Recommendations on ideal price indexation
✔ Factors in volume and product equity benefits from execution drivers
C-INVEST
✔ Customer pricing and investment recommendations to maximise profitability
✔ Investment type and magnitude performance review
✔ Web-based customer pricing investment request tool
✔ Trade terms assessment, framework and SQL database
✔ Cost to serve assessment and interaction with price options
VISUAL-REV
✔ Promotional effectiveness and return on investment
✔ Consumer willingness to pay assessment
✔ Competitive price monitoring
✔ Tracking revenue strategy vs. execution performance
✔ Customer price change recommendations based on variance to guidelines and performance